Maximizing Your Customer Journey Through Technology

In this day and age, the customer journey is one of the most important aspects of any business who wants to continue to expand. With social media, customers can easily and instantly communicate their interactions and impressions of a company.  Customers are 21% more likely to report a bad experience than a positive one but what is even more likely after a bad experience is that they won’t come back. Without repeat customers, companies cannot survive.

There are many ways companies can maximize a customer journey such as unique purchasing experiences, top quality, and more. However, the best way to make a seamless journey externally and internally is to use technology to make every step seamless. This eliminates human error and also ensures time between steps is limited.

Companies who are using CRMs, automated marketing solutions, cloud-based ERP solutions, and automated warehouse solutions that all have integrations into each solution easily distribute a consumer’s information and creates automated tasks to be completed without missing a beat.  For example, once a lead identifies themselves, your marketing solution can send the information automatically to your CRM and notify sales while also putting them in an appropriate campaign to convert. Once sales converts them into a customer or they make a purchase your CRM can push the customers’ information to your ERP to create an invoice, covert the customers from lead to customers in your marketing for a new campaign, and send any purchase details needed to your warehouse. This eliminates hours of work per customer and ensures that all tasks are completed to keep a customer happy.

Who doesn’t love eliminating work while keeping your customer happy? Find out more how rinehimerbaker can help you implement these solutions and continue to improve your overall company strategy.