These are completely unprecedented times and with stay-at-home orders across the nation, hospitality companies are facing new challenges to stay relevant. The overall hospitality industry has taken a huge hit in business and is facing sales that aren’t enough to cover their fixed costs. With that in mind, hospitality companies’ goals for the next six months focus on maximizing profit margins for delivery, take out, new programs that can be mailed out, and virtual programs. Many of these offerings can be completely new to the business making it a significant challenge. Given this, what are a few ways to meet this challenge and bring customers back to your business?
Many of your customers are stuck at home therefore you aren’t losing them to a competitor but rather to no decision or rather lack of opportunity. With that in mind, offering a discount will encourage your customers to call in order even if they aren’t able to eat at your restaurant. With many people out of jobs, or on limited hours a discount could also put your business back into their budget.
New Offering for Stay-at-Home Customers:
Hospitality companies that relied on their customers to be able to come into their place of business such as gyms, or breweries are looking for ways to still engage and be relevant. The big question here is what can you offer to customers virtually? For example, a Pure Barre studio could offer classes virtually- allowing them to still collect their monthly memberships and help customers remain connected. Breweries can offer a drive-through option where customers can still pick up their weekly drink of choice. Local boutiques can offer delivery within a certain radius of their store with virtual shopping appointments.
New Services at Lower Prices:
The economic landscape has drastically changed in the past month leaving many households with a more limited budget for fun or extras. Hospitality has always been in the extra category, therefore, taking a look at what your previous cost as per customer and where ideally you think your customer could afford to be is a huge factor in surviving. Restaurants alone can offer new to-go options that are more cost-effective on their end for ingredients, and eliminate actually cooking them by offering ready to cook options. These options could be family-style and slightly lower than their typical menu. For hotels offering a post-pandemic package that includes a resort credit or is a slashed room rate can entice customers to return later this year even if they won’t have the same travel budget.
The overall key for hospitality companies to survive and thrive is to look at ways they can reinvent themselves to match the new landscape.
At rinehimerbaker, we provide leading cloud-based technology packages as well as best-in-class outsourced accounting to hospitality companies. If you are struggling to keep up with your business from home reach out to our team to see how we can help you change the dynamic and put you back on top.